What is the Difference Between B2B and B2C Sales

Interested to know more about B2B or business to business sales? What is the difference between B2B and B2C sales? Read this article and find out!


B2B or business to business refers to the sales one business makes to other business company rather than to individual buyers. B2C, on the other side, are businesses to consumers and refers to the sales one business makes to consumers.

In this article, we will discuss the difference between B2B and B2C sales.

B2B sales usually take the form of one business selling components or supplies to another. Here is one example, a tire manufacturers sell his tires or other items to a car manufacturer. The sellers usually sell items to retailers, who then sell to consumers. This is how the circle goes. Supermarkets are the best example in this situation, they buy their supplies from wholesalers and then they sell those products slightly higher to consumers.

B2B sales can also include all kinds of services. Let’s take attorneys, for example, they take cases for business clients, also accountant firms that help business companies do their taxes, and other examples that clearly show how B2B service providers work.

What is the difference between B2B and B2C sales?

First of all, you should know that selling B2B is quite different from B2C in a number of ways. You will be dealing with experienced and professional buyers or specialized high-level executives when you want to conclude a B2B sale. You need to keep in mind that these buyers make their livings by getting the best deal on the market and they are pretty good at their job. High-level executives and experts might include the CEO’s of global or major corporations. The point is that business to business sales usually require a higher level of professionalism when compared to business to consumer sales.

In order to succeed, you will have to dress appropriately and also behave more formally. Business to business sales also demand for you to know how to successfully deal with so-called gatekeepers such as assistants and receptionists so you can get to the person you want or your target. You need to find the most professional way possible t get to the person who has the authority and power to conclude the sale.


Here you can see more articles about B2C Sales Click

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